Thinkcage

Hi. I'm Jason Zimdars a web designer in Oklahoma City, OK and this is my website.

The Law of Inefficiencies

I have been reading more than my share lately about creativity and productivity. A brief mention in the a recent issue sent me back to read Kevin Kelly’s New Rules for the New Economy from Wired 5.09 in September 1997. This passage, in particular, caught my attention (emphasis mine):

Wasting time and being inefficient are the way to discovery. The Web is being run by 20-year-olds because they can afford to waste the 50 hours it takes to become proficient in exploring the Web. While 40-year-old boomers can’t take a vacation without thinking how they’ll justify the trip as being productive in some sense, the young can follow hunches and create seemingly mindless novelties on the Web without worrying about whether they are being efficient. Out of these inefficient tinkerings will come the future.

Everything we know about productivity and what it is to be productive seems wrong. Ideas are the currency of the future. Measuring them by the metrics of the past is only holding us back.

One Response to “The Law of Inefficiencies”

  1. Electric Bikes Says:

    thanks !! very helpful post!