Quote of the Day.
Michael Bierut’s post on Design Observer, The Obvious, Shunned by So Many, Is Successfully Avoided Once Again yielded this gem in reference to the grandiose aims of the young designer:
I labored over this 8.5 x 11 inch opus all day, never forgetting what I then held as the twin tenets of responsible design practice (one, create something absolutely without precedent; and two, demonstrate to onlookers how clever I am). Given my predilections at that point in my nascent career, this probably involved merging the home-grown rigorous modernism of Lester Beall and Will Burtin with the formal experimentation of Wolfgang Weingart and April Grieman.
It’s a great read, check it out.